Idea Discovery is an innovation process that starts with searching for and finding innovative potentials as well as the derivation of ideas, that are subsequently evaluated and eventually released. Also defined as an observation of a phenomenon not before seen, typically, the thing already exists.
Uncovering trends and customer insights are often most effective during idea discovery as they help drive your business strategy.
In an effort to uncover potential opportunities, the discovery process typically starts with a scan of the relevant market, followed by an analysis and prioritization of trends.
For larger companies and incubators who manage a pipeline of ideas, tools like Springwise are useful global innovation discovery engines.
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